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In Indonesia, Digital Shoppers Start Their Journey on Desktops

Despite Indonesia’s status as a mobile-first market, most digital shoppers appear to be starting their path to purchase on desktops.

According to an analysis by Criteo derived from Q4 2016 data, two-thirds of shoppers browsing online were more likely to use a desktop before any other device, whereas close to one-third turned to smartphones for browsing potential purchases.

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